Most strategy
talks. My work
listens.
15+ years shifting how people think, feel, and act.
I build marketing solving problems that outlast any single campaign, helping organizations earn the attention they deserve, prove the impact they’re making, and build the constituencies they need to sustain it.
Featured Case StudyView all →
How I led a radical brand repositioning that transformed The Trevor Project from crisis-response mode into a proactive, joy-centered community — growing brand awareness by 40%, generating $60M+ in charitable revenue, and building 80+ brand partnerships by shifting the narrative from survival to belonging.
$60M+
Revenue generated
40%
Awareness increase
80+
Brand partnerships
More Case StudiesView all →
VICE × ChanelTurning a heritage fragrance into a cultural movement for a new generationI led the media strategy for The Fifth Sense, a year-long branded content program created with i-D Magazine and VICE that celebrated the intersection of female creativity and the evocative power of fragrance — increasing purchase intent by 23% among female Millennials across 12+ international markets on a $12M budget.VICE × MicrosoftProving that a tech giant could earn cultural credibility by centering the humans behind the breakthroughsI led the media strategy for Dear Future, a collaborative documentary series between Motherboard (VICE), CNET, and Microsoft that profiled scientists, hackers, and community builders pulling the future into the present — winning a Webby Award for Science & Education and shifting Microsoft’s brand perception among younger audiences.Ad CouncilMoving the people who believe in equality but don’t extend itA national campaign on LGBTQ+ discrimination in housing, safety and employment, aimed at the 28 states without those protections and rebuilt a week before launch when a platform said no.
Directing media strategy at Blue State — leading media planning across five client accounts in a portfolio of national nonprofit organizations.
Full work history →